Because fertility treatments were seen as a commodity product, EMD Serono wanted to separate themselves from the competition by highlighting the things they do beyond making IVF drugs
The HCP ads and iVA reinforced EMD Serono's commitment to the community through research, lobbying, financial assistance, innovation, etc
"Compassionate Corps Program" from EMD Serono Advocating for Access video series
"LGBTQ Community" from EMD Serono Advocating for Access video series
"Where We Stand" from EMD Serono Advocating for Access video series
