Bio
I’m a Creative Director with a career that’s spanned continents, categories, and countless campaigns—from global pharma launches to high-tech and consumer brands. Over 30 years in, I’m still driven by curiosity, collaboration, and the craft of great ideas.
For the past several years, I’ve led the experience transformation practice at a major consultancy, helping some of the world’s biggest life sciences brands rethink how they connect with customers. Before that, I spent a decade in New York’s top health agencies, then moved to London to launch and grow a new agency serving Swiss pharma clients. And before all that, I cut my teeth in San Francisco’s consumer scene—building work that married insight, aesthetics, and effectiveness long before “experience” became a buzzword.
I’m a concept junkie, design obsessive, and mentor to the next wave of creatives. I live outside Chicago with my wife, our son, a weapons-grade cute Corgi, and a record collection that’s great to have, but horrible to move.